Thursday, September 18, 2014

Compare and contrast essay - Social Media; A good thing or a bad thing?


A big question needs to be answered. Social media is a good thing or a bad thing? That was the most frequent that has being asked lately. Well, there are always two sides of everything. It is because it depends on your perception and how you perceive it. Plus, everyone has their own opinions, so we do not have any rights to ask them to follow our opinion. The same goes to the social media, most people admire it as a revolutionary invention and some seem to take it as a negative impact on the society itself.
As a good human being, we supposedly complied some of the positive and negative opinions from others. As we all know, social networks started as a place to connect with our friends in the terms of much better way. To be honest and from my own opinions, many of us might have found our old pals from school or college who were out of touch due to one reason or other. Well I would say that I have and I thank to social networks for this matter. Plus, social networks have provided us with the opportunity to communicate and of course to get connected with other people. Not only that, because of this connection we can build better relationships with friends with whom we are unable to meet face to face or personally, and let them know about our life and take input about their lives and events happening with them.
With this social networks we are able to communicate even the distance separated us no matter how far it is. Not only that, we are able to communicate out thoughts and perceptions over different topics with a large number of audiences and we also can raise our voice. The sharing feature available on the social networks will make our opinion about any topic reach huge number of people even to those who are not on our friends list. Then we have to make the option to make groups with people who are like minded and share the related news with them and later ask for their opinion or input about the topic. To make it easy, there are a number of options that are available for us to communicate with others on these social networks.
Many of us have made social as a crucial part of them. We do not even noticed about this but when we opened our desktops or our laptop to access to the internet, we sub-consciously open our favourite social network to the latest up dates. Business has noticed the value of social networks in our life and they were using different techniques to promote their own product with their own way. On the social platforms, there are number of customized applications that have being made whose the main purpose is to promote their own brand or product. As a social marketing is cost effectively and brands have a huge audience, they are shifting more towards to social marketing. 
The extensive use of social media can actually cause addiction to the users and this has been shown by many studies. They feel to post something on their pages or check others posts as it has become an important part of our life. This experienced is based throughout their day.
Extreme usage of social media has reduced the level of human interaction. Because of social networks the interaction with other people has become effortless and people have isolated their lives behind their online identities. Face to face communication and meetings has been reduced and many of us have lost the flavour and charm to be together under one roof.
Mostly, businesses used social media to find and communicate with clients. But it is a great distraction to employees, who may show more interest in what their friends are posting than in their work tasks. We can see that even though new technology products have become available that allow social networks to be blocked, but their effectiveness remains spotty.

As a conclusion, we stated and mentioned a few positive and negative points of social media but it does not have the explanations whether social media is a good thing or a bad thing. So it stands somewhere in between. Plus, it depends on our own perceptions. Do not forget that everyone has their own perceptions – do we think social network is a good thing or a bad thing? 







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